‘PESI’, which stands for Possibility, Essential, Standpoint, Interpretation, is a design studio founded by two designers
(Byounghwi Jeon, Seungjoon Song) based on Seoul, Republic of Korea. We work on our design projects based on our motto.
"Find new possibility by reinterpreting an object from our point of view without losing its essentials."
Design studio PESI's design orientation is set towards 'Vivid Industry', which pursues a more colorful thinking and sentimental
than the normal design industry's frame of being static and cold. The studio intends to deliver the experience of industrial
design in daily lives as lively and cheerful through various creative design attempts.
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