“The Oru Series”: A collection of geometric furniture and decorative objects which take inspiration from origami forms. The name “Oru” originates from the Japanese words “To Fold”, and the idea behind the designs is to show that folding a flat, 2-dimensional sheet can create aesthetically appealing functional 3-dimensional forms. The products, with their faceted design looking like complex folds but with sophisticated simplicity, are a modern interpretation of an ancient form of art.
Aljoud Lootah is a multidisciplinary designer based in Dubai, United Arab Emirates, with work exploring the realms of product design and personalised corporate gifts.
She established her studio with a keen interest in the idea of contrasts in form and function. She composes her creations by mixing traditional silhouettes & concepts with modern elements. Patterns, folds and geometric shapes are at the heart of her inspiration. Her creative drive comes from a passion for detail, aesthetics, and experimental approaches to materials and techniques.
As a product designer, she has been involved in projects that distinctly interprets the Emirati culture, traditional craftsmanship and contemporary design.
Two products from her Oru Series (2015) were acquired by the National Gallery of Victoria in Melbourne, Australia, making her the first Emirati designer to have her work acquired by an international gallery.
Along the way, Lootah continuously produces bespoke objects & collectible designs for government organisations and private companies, and has been involved in various retail and residential interior projects.
Visit the Website: http://aljoudlootah.com