Alidad is an award winning interior designer, world renowned for his opulent yet supremely comfortable interiors.
Alidad decided to establish his eponymous studio whilst working at Sotheby’s where he was the youngest departmental director for Islamic works of art and textiles. Whilst there, he realised that his interest lay more in styling the space than the actual objects within.
Alidad’s design style is inspired by an idyllic childhood spent in the ancient, rich and mysterious land of Persia. His deep appreciation for history means that he can completely immerse himself in any true design aesthetic from Baroque to Neo-Classicism, Chinoiserie to Art-Deco.
Alidad sets himself apart through his ability to create completely bespoke environments through a combination of highly skilled craftsmanship and a deep knowledge and respect of history and tradition. Invariably his rooms combine a mix of antique, vintage and modern designs, with colour, pattern, texture and scale combined.
He has been widely acclaimed for creating rooms which are extraordinarily richly textured and eclectically furnished. The colours of which evoke the faded beauty of 17th and 18th century textiles and interiors. His inimitable eye allows him to create rooms from scratch which look as though they have come together over decades.
“My rooms are evolved as though they had developed over generations, each one contributing its own layer of individuality and history. I don’t believe in fashion which is often transitory, I prefer a sense of timeless elegance and matured nonchalance. Life is so hectic and stressful that home is a vital haven in which to relax and forget the outside world. I like to think I help clients create something very special to them which will lift their spirits every time they step through the door”.
The painstaking attention to detail coupled with the highly skilled artisanship that is key to everything that Alidad designs and produces has resulted in many prestigious projects such as the architectural restoration of Buscot Park, part of the National Trust, as well as numerous homes for private individuals all over the world, including Beirut, Vienna, London and Paris.