Purho uncovered the mystery that origin is, it recovered a fragment of a craft long lost in centuries: “I am the Glass. I was born from the earth, I live in the fire, my soul is a breath and my aspect of water”. Glass shapes elements and is reborn over and over in the shapes and colours it pleases. Pushed by the very energy that moves the sun and stars, Glass takes one back to the dawn of time and unveils through its transparency what has yet to come.
Purho nomen omen
A work of synthesis, a research that has been carried out in years. A collection of fabulous objects for the house. Finally ready, the production is going on.
What else do we need?
The name! But the name is not important, it’s the last piece, it comes by itself. You actually do not know someone when it tells you its name, but when you crash into its story and its roots, and then you want to know its name.
Purho in the spirit
Purho is meant for the fruits, flowers, codes, liquids, objects, people, for all those other fragile, precious, secret vectors of life, love, memory, sense that surround us from the outside, but that open up interior worlds. The spirit of being technic, the organic forms, psyche and love in an era of information technology, and of biologic: the 21st century is the techno-organic century, it’s soul and body, contemporary forms of a classic model, it’s a human try to physically trace the immaterial instant, psychic.
Purho in the heart
Purho is the expression of an intention, a spirit, a fable. It is a contemporary taste in a classic, technologic, designing, traditional and cultural criterion: the “fabula de amore in vitro” collection was born between Milan, New York and Venice, a fable that guides us from the ancient Rome to the Big Apple through the city of Venice in the seven-hundreds and through the contemporary Milan, to reveal the secret, the magic formula of made in Italy: If the matter is incorporated into the form, the function will last forever! (from which the true ecologic derives: the classic).
Visit the website: www.purho.it