What is cool?
Cool is the guy who takes a pic while sitting on his not overly washed Rolls Royce with his feet actually on the car.
Cool is the woman who accessorises a dress that costs a thousand with a pair of Nikes that cost less than 50.
Cool is the chap who can get you into the best restaurants in the most glamourous parts of town but also the best places to eat in the places not too many venture to.
Cool is an intangible but it has to pay it's way - cool is knowing what to do at the right time and doing it seemingly effortlessly (although we all know everything takes effort).
The cool can't be beaten because they score highly in way too many aspects - they are physically fit, intelligent, knowledgeable, travelled, contemporary, history buffs, understand high Art and also appreciate the light-hearted not-so-expensive stuff that can be Art too. The coolest thing about them is they do all the above and more every single day, so cool is also a state of permanent near-excellence.
Coolness comes from not boxing yourself into one lane so that you become decidedly predictable and awfully boring. It's pretty safe to say that If every thing you do is freaking expensive or looks expensive then you are definitely not cool!
How do people become cool - are they born that way or do they make themselves cool? Well at DESTIG we are not the masters of cool but we would lean towards the opinion that coolness has more to do with self-nurture than nature.
Enter - SELETTI
Its safe to say that Italian design is cool but not all of it - for every 2 pieces of sublime work that make you want to sing Mameli's Hymn while kissing the il Tricolour there is also some piece of over-done razzmatazz that makes you want to wash yourself clean in the Trevi fountain. Italians can take a lot of pride from their design because unlike most countries around the world the ratio of good to poor design is way more favourable.
Seletti has been delivering joy through everyday objects since 1964 - whilst most of their catalogue would not seem visually out of place in the reduced price toys section of a convenience store - you won't have to look for long at all to find genuine creative gems that will add intrinsic authencity to your luxurious pace therefore delivering that real tangible value of coolness. Imagine the right object from Seletti as another nugget on your way to ensuring that you do not become painfully predictable and instead acquire some of the visual traits of coolness.
Buy some stuff from Seletti that genuinely connects with you that makes you and your guests laugh or say wow! Select articles that communicate your personality and life ideas to those who step into your living space - combine them with that Artemide pendant and that Patricia Urquiola designed sofa from Moroso and that Gandia Blasco rug. Add a couple more pieces of not too cheap/ not too pricey throws and cushions to create a microsocsm of an intricately balanced cool world.
It's just like creating a meal - you ca't add too much off one ingredient even if you can afford to.
Remember that expensive is just an ingredient as is the affordable.