DHL has partnered with Beethoven-Haus Bonn to develop and transport a one-of-a-kind multimedia exhibit that documents the life and music of Ludwig van Beethoven on a two-year global tour to commemorate the composer's 250th anniversary.
The exhibit's United States leg begins in Los Angeles on May 17 to 26 at Walt Disney Concert Hall. The stop in Los Angeles is paired with a special Beethoven program of concerts by Los Angeles Philharmonic and world famous artists including Lang Lang, Conrad Tao, Beatrice Rana, Yulianna Avdeeva and Javier Perianes.
"Ludwig van Beethoven and his work continue to enthrall people everywhere, even 250 years after his birth! It's a great pleasure for us to contribute to the 2020 celebration with this multimedia exhibit on Beethoven's life and work, and we're proud to offer our logistics expertise to make the exhibit available to people around the world," says Frank Appel, CEO of Deutsche Post DHL Group, which is based in Bonn, Germany, the Beethoven's birth place. "Beethoven was a visionary. He revolutionized the music of his time and has since inspired generations of musicians. Our company is equally innovative and has been bringing people together since 1490 – through the introduction of the postal service, the invention of express delivery services, and today with our goal of zero-emission logistics."
The traveling exhibit consists of eight modules on the life and work of Beethoven and is designed to allow concert hall visitors to directly access the various displays. Multimedia elements provide insight into Beethoven's work.
A digital animation sheds light on Beethoven's creative process, showing the individual steps from initial sketch book through to finished musical score. An interactive timeline highlights the important events in Beethoven's life as well as the larger social/political context of his time from his birth in 1770 through 1827 when he died.
The exhibit also features unique pieces from the Beethoven-Haus collection, some being shown internationally for the first time, such as Beethoven's original ear trumpets and an original print from Andy Warhol's 1987 Beethoven Series. Special audio samples allow visitors to experience for themselves the extent of Beethoven's hearing loss.