Moto Art Show, a day-long exhibition at the Bombay Art Society in Mumbai today.
23 custom-painted helmets by artists from around the world aim to get India, where motorbike safety is largely ignored, to see a helmet as something that can be “worn proudly like a crown”.
In India, most two-wheelers are used for transport — mommies ferrying kids to school, men riding to work, delivery men and the like. Few bother with helmets, and those who do tend to buy cheap ones, ride without the straps on, or wear useless hardhats instead. Pillion riders – their fatality rate in an accident can be as high as 42% – usually don’t wear helmets.
In 2017 alone, 36,000 two-wheeler users, riding helmetless, died in road accidents – an average of 100 a day. Two- and three-wheeler riders account for 40% of the 1.5 lakh people who die in traffic-related deaths annually.
Rachel Lopez / Hindustan Times