ALAMA is a culture-to-wear label created by our team of skilled women artisans, who were united by their will to promote the legacy of the Maasai tribe of Tanzania through hand-crafted bead jewelry that is designed for women and men who wish to support their culture and sustainable design.
Our jewelry brand is empowered by the non-governmental organization Africa Amini Alama– a charity which improves the living conditions of the Maasai and Meru tribes of Tanzania by providing them with free health care and social help, as well as free educational programs. In addition, the NGO invests into GMO-free agricultural production and sustainable tourism projects which are managed by the Maasai themselves.
Each ALAMA artisan is continuously supported with a higher revenue generated through the direct purchase of their jewelry by our brand and through the provision of work tools adapted to the quality requirements of the luxury industry. In a second phase, the NGO is directly supported through the revenues generated through our sales online and in selected multi-brand stores.
Committed to both cultural heritage and sustainability, ALAMA's jewelry collection grows organically, with unique and handmade statement pieces, instead of seasonal offerings, and with a zero waste policy. Our women artisans work only with locally sourced leather, as well as recycled plastic and glass beads that they purchase from local markets. When you wear ALAMA, you can be sure that your jewelry was made with respect for people, animals and the planet.