Form Us With Love are in collaboration with TID Watches launching TID No.3, a lighter—optically transparent—version of the staple timepiece No.1. It is a third, in a series of material explorations, sharing an instantly recognisable case design by FUWL.
‘Our venture with TID Watches is built on a desire to experiment and challenge our designs. No.3 is a material reset, taking the silhouette stripping it down to a skeletal structure, which could be seen as an interesting measure to any design,’ says John Löfgren, Creative Director at FUWL and co- founder of TID Watches.
TID No.3 is made of a thermoplastic material, TR90, which in addition to being incredibly durable, is both exible and lightweight. This, 38 mm watch case comes in one clear nish, presented with the choice of seven well-curated watch-face colours and matching silicone wristbands.
‘By introducing a clear material, our ambition is to insert a playful yet minimal element, which is easy to combine with any colour or style,’ Ola E. Bernestål, CEO of TID Watches explains.
In polycarbonate, the case becomes less predominant and cleverly sets the tone for a more personal expression. The see-through frame perfectly adapts with any wristbands, adding a subtle youthful character, in rays of White, Black, Grey, Blue, Green, Pink and Orange.
With a steady development of the collection, FUWL and TID have over the past four years managed to build a platform of cases and wristbands, making hundreds of individual combinations available. The light appearance of No.3 pronounces that modularity, inviting the transparent case to be paired with coloured faces and independent styles of leather, nylon, twain and silicon wristbands.
‘It is the most affordable out of the three watches, which makes it an accessible part of the collection. By introducing a casual case, we want people to feel like they can explore personally preferred combinations as they like, in an ultimately more participatory fashion, ’ says Jonas Pettersson, CEO at FUWL and co- founder of TID Watches.
TID is a Stockholm based watch brand founded by Ola E. Bernestål, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren. TID is the Swedish word for ‘time’, and accordingly, TID strives to offer iconic products with a real value over time. With a limited range of unique pieces, the brand produces outstanding products to wear every day.
Since 2012, this independent watchmaker has grown steadily to become a reputable international brand with an extensive geographic reach. With minimalism and simplicity, TID has found a growing fan base from Australia to Chile, London to Tokyo and back. A diverse audience who come together for the liking of the analogue, functional and clean-cut aesthetic.
About Form Us With Love
Form Us With Love, is the international design studio founded in 2005. Since its conception, the studio has burned with a passion for design and its democratic potential. Its belief is that we all have a right to meaningful design.
Today, the work of Form Us With Love falls into three areas: Consultancy—an engagement in products, ranges, collaborations and spaces for clients around the world, Ventures— disciplined and holistic approaches to launch and build brands, Civic—based on knowledge transfers and sharing of experiences, actively contributing to the broader spectra of design.
Visit the Website: www.tidwatches.com