Manitobah is a true Canadian success story. At a time where Canadian manufacturing expertise is on the decline, we are expanding our Canadian production. We are also growing our partnerships with ethical manufacturing partners overseas to ensure there is no limit to the growth of the brand and the impact we can make in our community. This dual production model also offers more choice for consumers.
Occasionally, however, I am asked whether a Canadian Indigenous-owned company should be working with partners overseas. To me, the answer couldn’t be more clear: I believe our expansion in production leads to a bigger local impact.
As an Indigenous Canadian, AUTHENTIC to me means being engaged in and contributing to my community. It also means respecting our history while creating positive change for the future. And the best way for me to bring about that change for Indigenous Canadians is to get as many people wearing Manitobah Mukluks as possible.
Our success allows us to work with more local artists, showcase successful Indigenous role models and bring our culture to the world. We also invest in education and employment through our partnership with the Centre for Indigenous Human Resource Development, and I’m particularly proud of our Storyboot project, which helps revive traditional arts in our communities through business-building partnerships with elders and artisans who fashion mukluks and moccasins the traditional way.
Our Walk With Us program is also making a difference by allowing our customers to share in our vision and direct a portion of their sale to the Manitobah program of their choice. It’s simple. For every pair of Manitobah Mukluks sold, we make a bigger impact in our community.
We are proud of our success on the world stage and we welcome the opportunity to compete against all fashion brands. We will continue to make Manitobah more accessible to more people, and we will continue to make footwear using the same high-quality materials and thousand year-old designs that define us — whether it’s a handcrafted Storyboot, Canadian-made item or a mukluk or moccasin produced outside of Canada. I believe that our success as an Indigenous business has been due to our willingness to walk forward while honouring our past.
Thank you for walking with us.
Visit the Website: www.manitobah.com