Yurita Puji Agustiani was born in Bandung, Indonesia, 19 August 1985. She graduated with a Bachelor’s degree in Computer Science from University Catholic Parahyagan (UNPAR), Bandung, and a Master’s degree in Gas Management from University Indonesia (UI), Jakarta. She has also attended designer’s schools Intermodel in Bandung and Estrelita in Jakarta. She founded her brand in 2009.
"For this season I am working with ASPPUK and TFCA, two organizations in Indonesia that work with Indonesian weavers in the small Indonesian village of Kapuas Hulu, Kalimantan. We work together to assist the weavers in using natural dye from natural resources to make eco-friendly fashion products.
We also work closely with Gallery of Indonesia, who supports us in promoting Indonesian traditional fabric with a mission to preserve Indonesian traditions and help increase the economy of the weavers who live in small villages.
My collections use Indonesian traditional ikat fabric: Tenun Dayak from Kalimantan, Songket from Sumatra, and Noken from Papua. Women weavers in small villages make all the fabrics. I dedicate my collection to them—it is a celebration of their hard work and passion."
Visit the Website: WWW.YURITAPUJI.COM