Moschino is opening a new flagshipstoreintheheartofthe Frenchcapitalonrue Saint-Honoré. Creative Director Jeremy Scott wanted to transform the magnificent late-18th-century buildinginpierredeParisintoan exhibit-like space inspired by modern artgalleries. Thenewstoreconcept,which wasconceivedandcuratedby architectFabioFerrilloinrespect of the original essence of the interior, covers 270 square meters divided on two levels between the ground and first floors,whicharevisually connectedthroughatwo-story space and imposing curved staircasethatbecomesthefocus ofthearchitecturalperspective.
The street entrance with store windowimmediatelyprojectsthe visitor into an emotional experiencemarkedbythenatural reflectionsofthesurfacesanda double lighting system,composed bynarrowluminousstripsinserted intheflooringandbyamagnetic modular LEDsystem. The lighting system was designed bythearchitectanddeveloped withFlostoprovidedirectlighting throughout the space but also enhance surfacesdirectly.
Wallswitharefinedcementfinish enclosetheItalianterrazzoflooring and accommodate a complex systemoftranslucentresinpanels in delicate shades organized to flexibly and dynamically display removable satin-finish steel shelves, racks, and storage elements. Rose granite and Plexiglas elementsandbronzerailingsgive the space an extremely sophisticated and contemporary look. The entirely customized furnishings also include steel displaycabinets,coloredresinand cement display consoles, andblack matelassé leathermodular sofas.
From the ground floor, dedicated to accessories, the presentation of the collections continues to the first floor through a spacious display area with ready-to-wear lines. Nexttothebalconyover-looking thegroundfloorisaprivatelounge with sliding pocket doors and two fitting rooms decorated with luxurious pale blue rugs and adjustable mirrors framed by a narrow strip oflight. The exclusive customer experience in the Moschino gallery store transports the visitor into an exciting and engaging dimension that accentuates the aesthetic impact of the collection and simultaneously contextualizes the brand's amazing artistic spirit representedbyoversizedobjects liketheonesseenintheboutiques ofNewYorkandMilan. IntheinterioroftheRueSaint- Honoréstore,theseunexpected presences are inserted in the spacelikegenuineworksofart evoking the imagery and iconography of the fashion house. Reproducingtheshoppingbagor pump, this new version dematerializes them into translucent silhouettes redefined bynarrowluminouslines.
Fabio Ferrillo develops his unique styleinthemostrelevantinterior designofficesatfirstinMilanand theninParis,specializedinthe design of luxury interiors and commercial spaces for prestigious Italianbrands. AftergainingexperienceinFrance, FabiocomesbacktoMilanin2010 to establish interior and product designstudioOFFArch,focusedon thesectorsofluxuryfashionretail, hospitality, institutional and residentialinteriors.