Larger than life ThescenariosIcreategofarbeyondtheindividualortheanecdotal.Myaimisnotmerelytocreate an aesthetically appealing photo, but to create something larger than life. That is why I transform individualmodelsintodramatic,iconicfiguresthattapintoadeeperlevelofexperience,melancholy andmortality. Therealquest,however,istodiscovertruebeautyinner,mysteriousbeautyforthe viewer to graduallyunravel.
Authenticityandartificiality Even at a young age I was fascinated by the beauty of nature, and it has exerted an elemental pull on me ever since. Thisauthenticexperiencestands inshrillcontrastwiththeworldin whichIhavelivedandworkedfor the last decade, a world dominatedbymereappearance, social media posturing and superficiality. The driving force behind my work is the desire to inject the rawness of nature into the seamless, controlled perfection of my photographs in order to undermine the facile gazeofviewersunaccustomedto scratching any deeper than the surface.
Photography is just a medium Transforming emotions, intentional orunconsciousideasintogripping images:thisiswhatmatterstome. Constructingmyphotographslayer by layer, with meticulous attention to detail, I compose my vision of beauty. Taking the actual photo is but the final stage of a long, deliberate process, punctuated by flashesofinspiration.ThisiswhyI considermyselfanartdirectorfirst, and then aphotographer.
Invitation to an inward journey After years as a fashion photographer,Ifeltanemptiness, and something calling me. It was timetotakethejourneyinward,to transform. Photography was the only way for me to make this journey.Delvingintotherichlayers inmyphotographsenablesmeto connect with deeper layers in myself. My authentic self. It is a dramatic, ongoing and even vital process. My ultimate wish is that myArtworkswillalsoawakenmy viewers to a process of reconnectionwiththeessential. leriche.be