BOSIDENG, a leader in down jackets, showcased a New York Fashion Week collection in Spring Studios, Gallery 1. Notable attendees included actress Anne Hathaway, actor Jeremy Renner, Wendi Murdoch, Olivia Palermo, Danielle Bernstein, Adrianne Ho and Leandra Medine. Super model Alessandra Ambrosio opened the show. BOSIDENG designer, Zhu Lin and BOSIDENG President Gao Dekang also participated in the show.
Styled by Law Roach, this season's BOSIDENG collection presented designs consisting of classical patterns, quilting processes, functional fabrics (including water and wind-proof) and elements such as ropes, belts and buckles. Black, white and gray were used as the primary colors, with embellishments of bright yellow, rose, magenta and silver incorporated to embody the intersection where modern meets traditional – thereby creating BOSIDENG's aesthetic movement.
Founded in 1976, BOSIDENG focuses on the development, design and production of down jackets. In the past 42 years, BOSIDENG has been blazing new trails in downs, fabrics, craftsmanship, and layouts. The quality and warmth of its down jackets have earned a high reputation both domestically and abroad.
Each down jacket of BOSIDENG has been tested by at least 62 technologists, through 150 procedures and in extreme environments. Moreover, in the past 42 years, designers and R&D teams from China, the United States, France, Italy and other countries have been devoting themselves to driving the change of down jackets from a single, warmth-preservation function to technicalization and fashionable designs.
In 1999, BOSIDENG became the first Chinese clothing brand to enter the Switzerland market, which was the first step for BOSIDENG to get in the international market. Nowadays, its products are sold in more than 72 countries, including the United States, France, and Italy, and are very popular among 200 million people worldwide.
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