Under the title HANDMADE INDUSTRY – atelier oï Switzerland, the Museu da Casa Brasiliera in São Paulo presents, for the first time in South America, a comprehensive exhibition of works by the Swiss architecture and design agency atelier oï.
Lights moving in a pulsating motion, leather furniture for Louis Vuitton, a samurai sword for one of Japan's most traditional manufacturer, factory buildings in dialogue with the surrounding landscape, retail points of sale for major brands, poetic architecture, glass cups for Nespresso, perfume bottles for Bulgari – all these creation disciplines are covered by the multidisciplinary design and architecture agency atelier oï from Western Switzerland. The creativity team atelier oï was founded in 1991 in the French-speaking part of Switzerland by Patrick Reymond, Aurel Aebi and Armand Louis. The name oï, derives from the Russian word “troïka”, a team of three, and conveys the dynamism and holistic energy generated by a trio.
For the past 3 decades, the team has not only worked regionally, but also internationally. This gives rise to a special identity – both regionally
and globally. After exhibitions in Tokyo and Zurich, the team's works are now also exhibited in São Paulo. This shows how São Paulo is increasingly becoming the focus of the global design world as a metropolis. The Museu da Casa Brasileira finds its origins in a classical Palladian style villa, built by a textile tycoon. This unique building represents an ideal place to stage the work of atelier oï in an impressive way.
HANDMADE INDUSTRY shows not only an overall staging of the final results but also the individual creational steps from the idea, through the material experimentation, to the product or to the space. Miriam Lerner, director of the museum, expresses this in her words as follows: “atelier oï translates materials into design. Their beautiful work is based on an extensive experimentation process and on the exploration of and with materials. For them, materials aren’t added to the process last, but first.”
“The always noticeable reference to materials humanizes the product and makes it relevant today, in a time during which the world is becoming increasingly virtual” says curator Dr. Albrecht Bangert, thus providing an indication of the actuality and necessity of such a way of working. Cofounder Aurel Aebi aptly sums up the team’s secret of success: “We think with our hands.” atelier oï thus creates a language that can be understood in all parts of the world –formed by the dominant and imaginative presence of the material.
The exhibition is under the patronage of the Consulate General of Switzerland, is supported by the Prefecture of the Japanese region of Gifu and will be part of the São Paulo Design Weekend.
The exhibition is curated by Dr. Albrecht Bangert and supported by a variety of partners and sponsors, such as bangert projects UG, Promotion économique du canton de Berne, Swiss Arts Council Pro Helvetia, Conseil du Jura bernois, USM, Atec, Artemide, Foscarini, Laufen, Nespresso, Louis Vuitton, Thomas Merlo & Partner AG, GIFU Prefecture, Hida Sangyo, Ozeki&co, Fujiwara Kanefusa XXVI, Hasegawa Cutlery, HOUSEN-GAMA, Miyama, Koubei-Gama, Seki city, Tajimi city, Mizunami City, Toki city as well as Kashimo Forest Associations.
atelier oï Switzerland
Exhibition at the
Museu da Casa Brasileira
Av. Brg. Faria Lima, 2705
Jardim Paulistano, São Paulo
SP | 01451 – 000 Brasil
August 25th – October 21st 2018
Exhibition opening event
August 25th 2018 | 2 – 6 pm
Visit the Website: handmade-industry.com