As part of the 2019 "Spring Festival in Xi'an, Most Cultural and Traditional", the Happy Reunion of Overseas Chinese in celebration of Chinese New Year was held by the Xi'an Municipal Culture and Tourism Bureau from February 6 to 10.
Moroccan ambassador to China Aziz Mekouar and his wife, 12 overseas Chinese talents, and 70 new media experts and their families from 16 provinces and municipalities were invited for a five-day visit to Hancheng Lake, Shaanxi History Museum, Great Tang All Day Mall, Tang Paradise, and other tourist attractions. During the visit, they appreciated the rich cultural heritage of the ancient capital and its new era features, and experienced the strong atmosphere of the Spring Festival, which they would spread to the world.
Thanks to this event, foreign guests from afar witnessed the perfect integration of the ancient city with modern fashion. The invited overseas Chinese also had an opportunity to renew their understanding of Chinese culture and tradition, view the cultural deposits there, and strengthen their attachment to their hometown, friends and kin.
In addition, many tourism experts were invited to celebrate the Spring Festival by combining traditional Chinese culture and modern technology. With their leading role in social media networks, they shared what they saw and heard in this ancient city with fans around the world through image-texts, travel notes, Vlogs, and live broadcasts on such platforms as WeChat, Weibo, Toutiao, and Tik-Tok. Therefore, more people could view the new image of Xi'an city and get a taste of its historical, cultural and modern charm. Heated discussions on the event could be found on Weibo, WeChat, Facebook, Twitter and other platforms. As of press time, the overall exposure of this event has already exceeded 600 million hits.
2019 "Spring Festival in Xi'an, Most Cultural and Traditional" has not only promoted the transformation and upgrading of Xi'an tourist industry, which will turn a new page in the culture and tourism combination, but also boosted the efforts in establishing a larger landscape of all-for-one tourism in Xi'an and in building it into an international travel and fashion city. Xi'an will continue to carry its profound cultural heritage, open up to the outside world, and welcome visitors from all over the world with an open mind.