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Previous Issues

ATELIER OÏ - LEADING Swiss DESIGN  (EXCLUSIVE INTERVIEW).

12/29/2017

 
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25 years, emerging legends, a contemplative approach, a byword for elegant design, teaching positions at Ecal. Clients include Louis Vuitton, Bvlgari, Nestle, Artemide, Moroso, a Japanese Prefecture. Yet they seek to re-learn...

What are the unique advantages of being a trio for 25 years?
It is an organic constitution based on transversal views. This results in a creative negotiation dedicated to the project, following the picture of a jazz trio. Being three, there is never a blockage; it is an organic and harmonious construction.

Why is the Transdisciplinary approach your central tenet?
To work and manipulate the materials is like the art of cooking. This enables us to easily imagine switching from one scale to the next. Every project and scale enables to learn and generates inspiration from one project to the next. Each topic is shared, allowing to learn and through this, find inspiration.

You have expressed the desire for a harmonic and natural unity?
The work of three members is to share the differences of three people together to
create unity. It is to calculate the harmonious compositions for a project, taking into account the context of this latter.


Why is Material the starting point of creating?
To cook, you first need to taste. 
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What are the key similarities in the way you approach new projects?
They are linked by their approach to materiality and to the context, which will guide us to rethink and reimagine.

What is your key message to upcoming designers?
Be curious. Know to listen and to learn. And know to re-learn what you think to know too well already.

Your project CASA GIFU focuses on Japanese know-how, why?
The transformation of materials through a specific know-how brings together our passion for material manipulation and senses. To be close to these know-how enables us to be kept informed in our work. Japan is unique in the preservation of different ancestral know-how.

Tell us about “FLOWER POWER” in Kazakhstan.
The scenography “Flower power” was realized for the EXPO 2017 in Astana, Kazakhstan, with as central theme, the ecology of our planet. atelier oï wanted to present Switzerland to people of central Asia who don’t know this small country, under the aspect of today’s ecology. It presents sustainability under a Swiss and innovative point of view.
​

Your headquarters, is quite a place in it’s own right. Tell us about Moïtel?
atelier oï‘ headquarters, situated in the former motel of La Neuveville in Switzerland, halfway between the North and the South of Europe and straddling a language border, is a veritable tool supporting both artistic approach and projects.
The three-storey building, renamed Moïtel, accommodates all activities. It houses the ateliers, a materials library, a prototype workshop, of ce spaces, a photography studio and a gallery dedicated to exhibitions and experimentations. Therefore, it is not merely a working space, but also a laboratory for experimentation, a venue for cultural exchange and events.
​

Find out more about Atelier Oi: www.atelier-oi.ch 

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