We talk to Abhisaar Saxena – founder and creative director of one of India’s most exciting and fast growing fashion brands.
Kindly introduce PAMILONE to our audience?
Pamilone is a luxury demi-couture label for the modern woman. The design aesthetic of Pamilone is framed to be understated elegance. Drawing inspiration from linear form of structure, timeless fashion ethics and diverse contemporary ingenuity, the label is synonymous with nessing the sophistication and desire to outdo the expression of modern fashion. We make fashion that is rebellious and feminine with an ineffable sense of enigma and raw energy. The design process of the label encourages the garments to have a voice and structure. The label revolves around the juxtaposition of ‘minimal - extravagance’ and ‘structured - fluidity’.
Who is Abhisaar and why did you become a fashion designer?
Understanding academic progress is deep-seated in me, I acknowledged the creative in me very late in life. To decide on my professional education, I reviewed fashion along with other options and found it of great interest. As my comprehension of fashion was being polished and enhanced, I grew to address my vision of fashion by translating it to a brand. I am not so much a garment designer; I like to create a perception of individualism, something that lasts beyond a product.
How much of the designer you are is learned versus natural?
I have always been intrigued by the form of beauty, my interest varied from day-to-day objects, to architectural structures and art. My fascination was soon modeled to believe that something truly beautiful is what holds absolute simplicity whilst possessing grandeur. My quest for re nement is very much innate, but I have learned through study and experience that an interesting design should be elegant and thought inducing.
Minimalist, edgy and bold, androgynous yet feminine, smart and dauntless – a lot to balance?
Several factors influence the designing of a garment, but these values are what give our designs the character that we represent. We begin with noting the experience that we want the client to perceive when they wear our designs, and build our way to the look, feel and construction of the garments. We target our designs for the fashion-conscious audience who value their possessions and often have a longer relation with them than any disposable trend. The beauty of a product lies in the perception drawn by the design to define ‘who you are!’
Your work is visually arresting – how do you create the impossible to ignore?
I am quite a visual person, right from the inception of my concept I believe in representing it in the finest manner. To make a collection truly captivating we practice a meticulous production routine, followed by an insightful photo-shoot campaign. Our designs frame the vision to satisfy the innate desire of a woman to be perceived as self-reliant and elegant.
PAMILONE transfers fluidly internationally – why do you think that is the case?
Appreciation of design and creativity cannot be contained by a perimeter. We cater to
the modern woman; bold and self-assured, geographies can neither define nor distinguish these women. The personality of our audience gives us the fluidity to cater not only in India but also across the globe.
How do you balance ‘less is more’ and the rich influences of an Indian DNA?
The foundation of Pamilone is composed of elegance, functionality and sophistication enveloped in the aesthetics of the modern times. All our designs are churned and refined to achieve the best minimal outcome suitable to our inspiration. The opulence announced by the rich Indian DNA is evidenced in the look and feel of the collection, thus allowing the designs to be resplendent and not clamorous.
Kindly give us a quick education in high-end Indian fashion.
In the Indian high-end fashion industry, ethnic wear is perceived to chair the segment. Elements of heritage wear and blends of contemporary wear seem to work well with the audience in the Indian market. One can see a good influence of Indian craftsmanship; artistry and labor excel in the high-end Indian fashion segment. The market is now evolving in its readiness to accept modern designs and non-ethnic silhouettes coming from homeland designers. The increased pace of digitization and the growth of HNIs in the country assures a steady rise in the development of the overall high-end fashion segment.
You have a great online shop – is the in-shop route to market still important?
We have designed our website to give the shoppers a true feel of the brand. This space of virtual reality enables the ease of access to the customer without being bound by location or time. With the age of digitization these platforms are a boon to shoppers as well as brands. Nevertheless, traditional stores do hold enormous potential to connect with the audience and enable them to experience the touch and feel of the garments. It is finally this experience that the customer enjoys while shopping, and thus we value both online and of offline platforms equally.
You are based in Thane also known as the City of Lakes (because of its 33 lakes) – how does it differ from the neighboring city of Mumbai?
Thane, located on the outskirts of Mumbai is one of the fastest growing cities on the western coast of India. It is much less populated than Mumbai and is a serene place compared to its neighboring metro. Situated on the western banks of Thane creek with Parsik hills on the east and Yeour hills on the west, the city has a rich cultural heritage and its existence appears in the global history since 9th century A.D. It is mentioned in the writings of Greek historian ‘Tolemi’ and is noted as one of the best cities by the famous sailor Marcopolo.
Find out more Pamilone: www.pamilone.com