Good answers are always the result of the right question. Our goal is to create bags for people in a modern environment. And if you’re looking for a bag that suits your way of life, then QWSTION can get you there. Our bags are designed with the modern metropolitan individual and their demand for mobility and flexibility in mind. Besides questioning how products are designed and made, the focus is put on the integration of functionality in a distinctive visual language. Each product offers various carrying options. The result are hybrid products that deny the usual categorization, to create our own niche in the market inbetween high fashion and functional utility.
What is the story of QWSTION? The story of QWSTION started in 2008, when Sebastian Kruit, industrial designers Christian Kaegi and Fabrice Aeberhard, graphic designer Matthias Graf and Hannes Schoenegger founded QWSTION in the former industrial district of Zurich. We sought to create products that do just as well on the daily bicycle commute as when things get more formal in a business meeting. Our approach to development and focus on sustainable solutions draw on the Swiss modernist design tradition.
What is the driving philosophy behind the brand? A good answer is the result of the right question: we aim to create good everyday bags for urban use. We do so by questioning the norm in matters of design and production.
What inspires you? We are inspired by life.
What is unique about your approach? We design and develop all of our products at our creative studio in Zurich. Doing our prototyping in-house allows us to test new ideas and unique constructions from a very early stage. We believe this will result in better products.
What should we all know about QWSTION? QWSTION is about developing sustainable and flexible solutions for mobility. All of our bags come with multiple carrying options to adapt to your daily needs and pursuits - be that business, leisure or travel. As a premium brand positioned between fashion und function, we want our products to be durable and practical companions making your life easier. Our collections are timeless and evolve continuously. Reinventing the bag may be difficult – but enhancing it is not. Improving our products is an ongoing process we pursue with great passion.
Tell us about some of your collaborations Check out QWSTION + Julian Zigerli.
View the gallery below and Visit the Website: qwstion.com