Our Beliefs Light is a powerful thing. When it comes to hospitality, a warm, welcoming light is what sets us at ease and makes us feel at home. In the workplace, light sets the tone of an employee’s day. The right light lifts the mood, inspires productivity, and motivates us. At home, light enlivens the little things—our morning routines, or the moments we spend with friends. Rich Brilliant Willing believes that nothing is more important in shaping our sense of well-being than quality of light.
Our Story Rich Brilliant Willing designs and manufactures LED fixtures for hospitality, workplace, and residential projects. Driven by technology, simplicity & creativity, the studio merges the industrial and the elegant, engineering warm, dimmable lighting solutions that are as beautiful as they are innovative. The results are intelligent and iconic, simple yet expressive. The inventory ranges from low-key staple pieces—minimalist wall-mounted sconces and ceiling fixtures—to arresting statement pieces that are as sculptural as they are functional. All RBW fixtures are UL listed, and ship from New York within 10 business days. Theo Richardson, Charles Brill and Alexander Williams founded Rich Brilliant Willing in New York, in 2007. Today, the RBW team includes a global distribution network of partners and a second location, “Suite 707,” a trade-dedicated showroom in Manhattan. The brand’s accolades include a place on Forbes’ 30 under 30 Art & Design list and the International Contemporary Furniture Fair’s Best New Designer Award. The studio has shown in Wallpaper’s Handmade exhibition and two editions of Salone del Mobile’s Euroluce. RBW has also been nominated for the nation’s highest design distinction, the Cooper Hewitt National Design Award.