Swoon Editions was founded with a rebellious spirit and a lofty ambition: to offer beautifully hand-crafted furniture at fair prices.
Every idea starts with a problem. Ours was that well-made furniture is too expensive. We were renovating our own homes and the prices of the designs we coveted the most were unjustifiably high.
It turned out there was a simple solution. The furniture industry has overheads that pushes prices skyward – shops, warehouses and middlemen.