Alessandro Mendini, architect and designer, tells about the magic of glass made at Venini’s furnace.
“The spirits of Venini’s unmistakable identity have always been imprinted upon my memory. When I work for this noble company, I always try to connect to the mystery of archetypes that led to such a precise style with such a long history, and I seek to interpret that. I believe that the Venini taste is the fruit of an enchanted mix, created over time, of a few exclusive techniques, a handful of exceptional artists who were inventors of forms, and a predilection for certain colors. This tradition and these boundaries are Venini’s magic formula. Its hortus conclusus (enclosed garden) is one of humanity’s wonders. It contains the calmness and skill of clear craftsmanship that has remained pure and intact throughout time, incorruptible by the violence of fashion, an example and proof of perfection.“
AUTENTICITY Since 1921 VENINI is based in Murano, the worldwide famous island where, since 600 years, glass is manufactured. The company is one of the major realities concerning research in glass and it is considered a landmark in the world of art. Today, as 90 years ago, VENINI is a constantly developing laboratory, a place where passion for glass and fascination of the Furnace are able to enchant and thrill everyone and where ideas and intuitions, coming from international designers, come true.
UNIQUENESS A unique emotion arises when refined sand is mixed with precious minerals and when the Masters give life to drawings and cultural expressions, coming from creative minds. there is a Genius Loci inside VENINI and it highlights a different idea of glass and the way it is manufactured. This is an interesting alternative to the strengthened tradition, typical of Murano, that makes VENINI a clear example of uniqueness. Glassworks signed by VENINI are made precious and recognizable thanks to respect for materials and constantly developing research.
LUXURY Choosing VENINI, for You or as a present, means to be aware of belonging to a world where preciousness is directly connected to the brand itself. VENINI’s exclusives creations, refined details, complicated techniques and attention for the finishing touches, communicate luxury, representing the purest beauty of glass art.
HERITAGE VENINI is proud of its legacy, made up of drawings, pictures and works that gather the evidence of VENINI’s history, which have lasted for more than ninety years. This is a Heritage that motivates creative minds and fascinates our customers. This unique Heritage is exhibited in the most important Museums and Art Foundation all over the world.